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The Blackwell Encyclopedic Dictionary of Marketing
Lewis
€ 43.99
€ 33.79
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Description for The Blackwell Encyclopedic Dictionary of Marketing
Paperback. The Dictionary has been carefully designed to give both the expert and the newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing. Editor(s): Lewis, Barbara R.; Littler, Dale. Num Pages: 288 pages, 0. BIC Classification: GBC; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 243 x 174 x 15. Weight in Grams: 504.
The Dictionary has been carefully designed to give both the expert and the newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.
The Dictionary has been carefully designed to give both the expert and the newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.
Product Details
Format
Paperback
Publication date
1999
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
288
Condition
New
Number of Pages
284
Place of Publication
Hoboken, United Kingdom
ISBN
9780631214854
SKU
V9780631214854
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Lewis
Barbara R. Lewis is Senior Lecturer in Marketing at the Manchester School of Management, UMIST. She has published widely on marketing issues in the services sector, and her present research activities relate to customer care and service quality, and consumer behavior in the services sector. Dale Littler is Professor of Marketing at the Manchester School of Management, UMIST. He ... Read more
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