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The Brand Gym: A Practical Workout to Gain and Retain Brand Leadership
David Taylor
€ 37.54
FREE Delivery in Ireland
Description for The Brand Gym: A Practical Workout to Gain and Retain Brand Leadership
Hardcover. This refreshingly simple, practical guide demonstrates howbrand management can boost business performance. It is the idealinspiration for creating growth in today's tough economic times. Num Pages: 256 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 243 x 198 x 20. Weight in Grams: 652.
This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the highly successful original version, the book consists of a programme of 8 "workouts" that will help marketers raise their own game in key areas such as: insight, portfolio strategy, positioning and innovation. The tools and techniques in the book have been road-tested on over 100 brandgym projects out of the last 8 years, making this book extremely practical.
This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the highly successful original version, the book consists of a programme of 8 "workouts" that will help marketers raise their own game in key areas such as: insight, portfolio strategy, positioning and innovation. The tools and techniques in the book have been road-tested on over 100 brandgym projects out of the last 8 years, making this book extremely practical.
- Based on the inside stories of brand leaders who have achieved ... Read more
- 50% of the content is new or updated with the latest thinking on "recession proof branding", how to win when times are tough, communication briefing, growing the core business and new research with marketing directors on the key success factors of brand leaders.
- The authors are most influential, appearing in The Guardian, Marketing, Brand Strategy, Market Leader and The Marketer. The CIM have called David Taylor one of the "World's 50 most important marketing thinkers".
Product Details
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
256
Format
Hardback
Publication date
2010
Condition
New
Number of Pages
264
Place of Publication
New York, United States
ISBN
9780470686195
SKU
V9780470686195
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About David Taylor
David Taylor and David Nichols are Managing Partners of the brandgym, a network of senior brand coaches that help teams to create a clear brand vision and the action plans to turn this into growth. Clients include SAB Miller, Tesco, Unilever, Cadbury, Coca-Cola, T-Mobile, Kerry Foods and RSA Insurance. David Taylor has been named one of the world’s ... Read more
Reviews for The Brand Gym: A Practical Workout to Gain and Retain Brand Leadership
"... the book is well written, comprehensive, tackles the common pitfalls of brand management and inspires fresh perspectives." (B2B-Marketing.com, June 2010) "A refreshingly simple, practical guide to how brand management can boost business performance." (Moving Money, September 2010)