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Breakthrough Zone: Harnessing Consumer Creativity for Business Innovation
Roy Langmaid
€ 57.13
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Description for Breakthrough Zone: Harnessing Consumer Creativity for Business Innovation
Hardcover. A breakthrough is a discontinuous change that makes new things possible and takes performance in a market to a new level. This book is about creating breakthroughs in large organizations where so much energy is often committed to existing activity. Num Pages: 248 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 252 x 195 x 20. Weight in Grams: 660.
A breakthrough is a discontinuous change that makes new things possible and takes performance in a market to a new level. This book is about creating breakthroughs in large organizations where so much energy is often committed to existing activity. Drawing on their wide experience of working with top companies including British Airways, BUPA, and Carphone Warehouse, Ray Langmaid and Mac Andrews argue that it is customers themselves who are best-placed to conceive great new products and services, but that they will need time and trust to work out how these might best be created. Traditional ways of talking to ... Read more
A breakthrough is a discontinuous change that makes new things possible and takes performance in a market to a new level. This book is about creating breakthroughs in large organizations where so much energy is often committed to existing activity. Drawing on their wide experience of working with top companies including British Airways, BUPA, and Carphone Warehouse, Ray Langmaid and Mac Andrews argue that it is customers themselves who are best-placed to conceive great new products and services, but that they will need time and trust to work out how these might best be created. Traditional ways of talking to ... Read more
Product Details
Format
Hardback
Publication date
2003
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
248
Condition
New
Number of Pages
256
Place of Publication
New York, United States
ISBN
9780470855393
SKU
V9780470855393
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Roy Langmaid
Roy and Mac have worked together transforming brands and businesses for 8 years. Their work with big brands spans the globe from AMP in Australia, Singapore Airlines, Holiday Inn EMEA, Saudi Arabian Airlines and VISA in San Francisco to Unilever throughout Europe as well as a list of British companies that includes B.A., Granada, Carphone Warehouse, BT and BUPA. Those ... Read more
Reviews for Breakthrough Zone: Harnessing Consumer Creativity for Business Innovation
"...Worth buying? Yes. Its subject matter is unusual...almost every page contains something of value..."(Research, January 2004) "The main problem with any innovation is making it a reality. In the area of implementation this book really excels." (The Marketer, May 2004) "Shows how to create breakthroughs for people who work in large organisations where so much energy is ... Read more