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The Business Marketing Course: Managing in Complex Networks
David Ford
€ 64.97
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Description for The Business Marketing Course: Managing in Complex Networks
Paperback. Business marketing (or industrial marketing as it was formerly called) involves the marketing of products and services to commercial enterprises, governments and other not-for-profit institutions for use in the products they, in turn, produce. Num Pages: 288 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 188 x 15. Weight in Grams: 526.
The new edition of this widely used business marketing text has been completely revised and rewritten. The Business Marketing Course provides a comprehensive insight into business marketing in a compact and accessible format that provides the ideal foundation for courses on business or industrial marketing.
The new edition of this widely used business marketing text has been completely revised and rewritten. The Business Marketing Course provides a comprehensive insight into business marketing in a compact and accessible format that provides the ideal foundation for courses on business or industrial marketing.
The new edition concentrates on the reality facing business marketers operating in complex and dynamic business networks. The book provides a structured approach to both technology and the development of the marketer’s offerings as well as an expanded guide on how to analyse business networks and customers and how to develop marketing strategy.
The ... Read more
Show LessProduct Details
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
288
Format
Paperback
Publication date
2006
Condition
New
Number of Pages
288
Place of Publication
New York, United States
ISBN
9780470034507
SKU
V9780470034507
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-1
About David Ford
Professor David Ford is founder member of the IMP (International Marketing and Purchasing) Group, a body of researchers from eight countries which has carried out a number of large-scale studies into international industrial marketing and purchasing. He is also visiting professor at the University of Texas and a member of the internal board of advisers for the School of Business ... Read more
Reviews for The Business Marketing Course: Managing in Complex Networks
"…the authors lead us through the subject in a clear and concise way." (Times Higher Education Supplement, 23rd February 2007)