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The Conversation Company: Boost Your Business Through Culture, People and Social Media
Steven Van Belleghem
€ 36.99
€ 33.15
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Description for The Conversation Company: Boost Your Business Through Culture, People and Social Media
Paperback. Research shows that consumer conversations, client happiness and empowered employees are the pillars of growth in a successful company. This book can help your organization become a business in which people are the key driver of growth, sharing engaging content and building the company's culture and business objectives. Num Pages: 288 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 231 x 155 x 16. Weight in Grams: 444.
Research shows that consumer conversations, client happiness and empowered employees are the pillars of growth in a successful company. However, many organizations make decisions that contradict these findings and hamper their prospects of expansion. The Conversation Company will help your organization become a business in which people are the key driver of growth, sharing engaging content and building the company's culture and business objectives. People now expect any brand to have a human 'face' and you need to define a clear set of values for both employees and customers, incorporating them in your marketing so that ... Read more
Research shows that consumer conversations, client happiness and empowered employees are the pillars of growth in a successful company. However, many organizations make decisions that contradict these findings and hamper their prospects of expansion. The Conversation Company will help your organization become a business in which people are the key driver of growth, sharing engaging content and building the company's culture and business objectives. People now expect any brand to have a human 'face' and you need to define a clear set of values for both employees and customers, incorporating them in your marketing so that ... Read more
Product Details
Publisher
Kogan Page Ltd
Number of pages
288
Format
Paperback
Publication date
2012
Condition
New
Number of Pages
288
Place of Publication
London, United Kingdom
ISBN
9780749464738
SKU
V9780749464738
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Steven Van Belleghem
Steven Van Belleghem is a successful entrepreneur, academic, speaker and author. He is a Managing Partner of InSites Consulting, (a fast growing market research & consultancy firm), Professor at Vlerick Leuven Gent Management School and author of The Conversation Manager.
Reviews for The Conversation Company: Boost Your Business Through Culture, People and Social Media
"It is widely accepted that social media has changed the world of marketing dramatically in the last few years, but few books sum up exactly what that is, and how to harness it, better than The Conversation Company by Steven Van Belleghem"
Start Your Business Magazine
"...hits the nail on the head when it describes the modern, forward-thinking ... Read more
Start Your Business Magazine
"...hits the nail on the head when it describes the modern, forward-thinking ... Read more