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The Delta Project. Discovering New Sources of Profitability in a Networked Economy.
Hax, A.; Wilde, D.
€ 117.10
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Description for The Delta Project. Discovering New Sources of Profitability in a Networked Economy.
Hardback. BIC Classification: KJC. Dimension: 216 x 140. Weight in Grams: 510.
Emerging from the authors' work with companies such as Coca-Cola, Motorola, 3M, General Motors and Unilever, The Delta Projec t provides a unique model through which to develop strategy in the new economy. Hax and Wilde examine how globalization, deregulation and the emergence of the internet infrastructure have changed the rules for success and identify three distinct strategic positions that can be used to realign the direction of your business. Introducing new models of 'bonding', 'complementors' and 'customer lock-in' this book provides a fundamental shift in the way we think about competitive positioning.
Emerging from the authors' work with companies such as Coca-Cola, Motorola, 3M, General Motors and Unilever, The Delta Projec t provides a unique model through which to develop strategy in the new economy. Hax and Wilde examine how globalization, deregulation and the emergence of the internet infrastructure have changed the rules for success and identify three distinct strategic positions that can be used to realign the direction of your business. Introducing new models of 'bonding', 'complementors' and 'customer lock-in' this book provides a fundamental shift in the way we think about competitive positioning.
Product Details
Format
Hardback
Publication date
2001
Publisher
Palgrave Macmillan UK
Language
English
Condition
New
Number of Pages
278
Place of Publication
Gordonsville, United States
ISBN
9780312240462
SKU
V9780312240462
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Hax, A.; Wilde, D.
ARNOLDO HAX is the Alfred P. Sloan Professor of Management at the Sloan School of Management of the Massachusetts Institute of Technology. He has wide consulting experience, working with companies such as Merck, EDS, Saturn, Coca-Cola, Digital Equipment Corporation, Motorola, General Motors, Citibank, Prime Computer, Searle Analog Devices, Westinghouse Electric, Unilever, 3M, and Brown Boveri. DEAN WILDE is ... Read more
Reviews for The Delta Project. Discovering New Sources of Profitability in a Networked Economy.
'For a layman - I am really a layman in this area - I find this thoroughly fascinating.' - Franco Modigliani, Institute Professor Emeritus, Sloan School of Management, Massachusetts Institute of Technology; winner of Nobel Prize in Economic Sciences, 1985 'There has never been a better time for rethinking how one does strategic thinking and we fortunately ... Read more