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The Digital Metrics Field Guide: The Definitive Reference for Brands Using the Web, Social Media, Mobile Media, or Email
Stephen D. Rappaport
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Description for The Digital Metrics Field Guide: The Definitive Reference for Brands Using the Web, Social Media, Mobile Media, or Email
Paperback. Suitable for brands of any size that advertise, market or engage with their customers and prospects through email, the Web, mobile or social, this book is published in association with the American Advertising Research Foundation, does just that. Num Pages: 318 pages. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 283 x 218 x 26. Weight in Grams: 1188.
The Digital Metrics Field Guide is the definitive reference for brands of any size that advertise, market or engage with their customers and prospects through email, the Web, mobile or social. Every brand gets performance reports through their providers, which furnish a stunning array of metrics on just about anything that happens on or through the platforms they measure. Yet many brands are unsure about their measurement and want to become more confident. They want to know what metrics are available, what is known about them, how to select them, and how to analyze and report them in ways that ... Read more
The Digital Metrics Field Guide is the definitive reference for brands of any size that advertise, market or engage with their customers and prospects through email, the Web, mobile or social. Every brand gets performance reports through their providers, which furnish a stunning array of metrics on just about anything that happens on or through the platforms they measure. Yet many brands are unsure about their measurement and want to become more confident. They want to know what metrics are available, what is known about them, how to select them, and how to analyze and report them in ways that ... Read more
Product Details
Publisher
BIS Publishers
Format
Paperback
Publication date
2015
Condition
New
Weight
1200g
Number of Pages
320
Place of Publication
Amsterdam, Netherlands
ISBN
9789063693770
SKU
V9789063693770
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-10
About Stephen D. Rappaport
Stephen Rappaport consults and writes about brand growth through consumer insight, digital strategy and measurement to help people, within brand organizations gain perspective that is valuable for their strategy and execution.
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