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The Durable Use of Consumer Products. New Options for Business and Consumption.
Michel . Ed(S): Kostecki
€ 126.53
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Description for The Durable Use of Consumer Products. New Options for Business and Consumption.
Hardback. Presents a study of the marketing aspects of product durability and optimal use of consumer durables. This book is useful to government specialists and consumer lobbyists concerned with efficient consumption, client orientation, and waste avoidance. It offers various insights on how to move towards the goal of the optimal use of consumer products. Editor(s): Kostecki, Michel. Num Pages: 146 pages, biography. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 155 x 11. Weight in Grams: 950.
Do we need a new car or a new refrigerator every ten years? What happens to our PC which is exchanged for a new model every three years? Why do our shoes last only a year or so, while those of our great grandfather served for a genera tion? Are businesses deliberately marketing products in a way which encourages sub-optimal use and induces consumers to buy new products? More and more consumers respond ''yes'' objecting to the business practices which reduce the life span of a product or pay no attention to efficiency in con sumption. The growing concem with ... Read more
Do we need a new car or a new refrigerator every ten years? What happens to our PC which is exchanged for a new model every three years? Why do our shoes last only a year or so, while those of our great grandfather served for a genera tion? Are businesses deliberately marketing products in a way which encourages sub-optimal use and induces consumers to buy new products? More and more consumers respond ''yes'' objecting to the business practices which reduce the life span of a product or pay no attention to efficiency in con sumption. The growing concem with ... Read more
Product Details
Format
Hardback
Publication date
1998
Publisher
Kluwer Academic Publishers United States
Number of pages
146
Condition
New
Number of Pages
146
Place of Publication
Dordrecht, Netherlands
ISBN
9780792381457
SKU
V9780792381457
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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