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The Dynamics of Innovation: Strategic and Managerial Implications
. Ed(S): Brockhoff, Klaus (University Of Kiel, Germany); Chakrabarti, A.K.; Hauschildt, Jurgen
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Description for The Dynamics of Innovation: Strategic and Managerial Implications
Paperback. Editor(s): Brockhoff, Klaus (University of Kiel, Germany); Chakrabarti, A.K.; Hauschildt, Jurgen. Num Pages: 349 pages, 46 black & white tables, biography. BIC Classification: KJMV; TB. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 19. Weight in Grams: 557.
Jorg Bensinger, a group head of Audi corporation's R&D depart ment, had been waiting for long to find a chance to advertise his idea of a four-wheel drive for passenger cars to one of the board mem bers. Favorable experiences had been collected in drive tests with the lItis, a jeep-like car developed for use in the German army. The ex periences showed extremely good performance on icy roads and in snow. Bensinger's chance came in February of 1977, when he could talk to Ferdinand Piech, then R&D vice president of Audi and a technology buff. At this time Audi ... Read more
Jorg Bensinger, a group head of Audi corporation's R&D depart ment, had been waiting for long to find a chance to advertise his idea of a four-wheel drive for passenger cars to one of the board mem bers. Favorable experiences had been collected in drive tests with the lItis, a jeep-like car developed for use in the German army. The ex periences showed extremely good performance on icy roads and in snow. Bensinger's chance came in February of 1977, when he could talk to Ferdinand Piech, then R&D vice president of Audi and a technology buff. At this time Audi ... Read more
Product Details
Format
Paperback
Publication date
2010
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
349
Condition
New
Number of Pages
349
Place of Publication
Berlin, Germany
ISBN
9783642084966
SKU
V9783642084966
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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