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The Economy of Brands
Jan Lindemann
€ 66.95
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Description for The Economy of Brands
Hardcover. In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to create sustainable value. The purpose of this book is to develop and enhance the understanding of the brand as an economic asset, to make better business and investment decisions. Num Pages: 193 pages, biography. BIC Classification: KJMV5. Category: (P) Professional & Vocational. Dimension: 241 x 166 x 17. Weight in Grams: 454.
In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to create sustainable value. The purpose of this book is to develop and enhance the understanding of the brand as an economic asset, to make better business and investment decisions.
In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to create sustainable value. The purpose of this book is to develop and enhance the understanding of the brand as an economic asset, to make better business and investment decisions.
Product Details
Format
Hardback
Publication date
2010
Publisher
Palgrave Macmillan
Number of pages
200
Condition
New
Number of Pages
184
Place of Publication
Basingstoke, United Kingdom
ISBN
9780230232501
SKU
V9780230232501
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Jan Lindemann
JAN LINDEMANN is a leading authority on value-based brand management and the impact of brands and other intangibles on shareholder value. He has advised many companies on building and managing leading global brands with sustainable economic value. He has also helped clients to maximize the value of their intangible assets in a wide range of financial transactions including M&A, IP licensing ... Read more
Reviews for The Economy of Brands
"Branding has always been a divisive issue in the boardroom. On one side has sat the sceptics those quick to point out the dangers of listing this most intangible of assets on the balance sheet; while on the other has sat the believers those keen to differentiate and extract super normal earnings from very normal markets. And now Lindemann has ... Read more