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The Entrepreneur´s Guide to Marketing
Robert F. Everett
€ 88.01
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Description for The Entrepreneur´s Guide to Marketing
Hardback. Suitable for those who want to take charge of their lives by starting a business, this book provides practical advice on the major issues in establishing and growing a new venture - from writing a business plan, to hiring the best people, to managing cash flow. Num Pages: 200 pages, Illustrations. BIC Classification: KJMV7. Category: (G) General (US: Trade). Dimension: 231 x 152 x 25. Weight in Grams: 454.
Marketing often scares entrepreneurs. They've sweat buckets coming up with a valuable product or service, and now they have to sell it? Won't it sell itself? No. But, as marketing expert Bob Everett shows, marketing is just not that hard. At some level, entrepreneurs know that. They know what appeals to them and what leaves them cold. They know when a person or marketing claim is trustworthy, and they know when claims are exaggerated. Yet when it comes to marketing their own products and services to others, entrepreneurs often find it difficult to apply that same judgment and common sense. ... Read more
Marketing often scares entrepreneurs. They've sweat buckets coming up with a valuable product or service, and now they have to sell it? Won't it sell itself? No. But, as marketing expert Bob Everett shows, marketing is just not that hard. At some level, entrepreneurs know that. They know what appeals to them and what leaves them cold. They know when a person or marketing claim is trustworthy, and they know when claims are exaggerated. Yet when it comes to marketing their own products and services to others, entrepreneurs often find it difficult to apply that same judgment and common sense. ... Read more
Product Details
Format
Hardback
Publication date
2008
Publisher
Bloomsbury Publishing Plc United States
Number of pages
200
Condition
New
Number of Pages
200
Place of Publication
, United States
ISBN
9780313350481
SKU
V9780313350481
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-2
About Robert F. Everett
Robert F. Everett, PhD, teaches marketing at Kutztown University in Pennsylvania. He has also taught at Johns Hopkins University and the University of Maryland, College Park. Besides working as an independent business consultant, Dr. Everett has been Regional Director for the American Management Association, Vice President at software developer The Orcutt Group, Director of Business Development for the high-tech consultancy ... Read more
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