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The Global Corporate Brand Book
Michael Morley
€ 78.47
FREE Delivery in Ireland
Description for The Global Corporate Brand Book
Hardcover. Num Pages: 247 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 239 x 167 x 19. Weight in Grams: 520.
The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand equity strengthened over the long term.
The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand equity strengthened over the long term.
Product Details
Format
Hardback
Publication date
2009
Publisher
Palgrave Macmillan
Number of pages
248
Condition
New
Number of Pages
230
Place of Publication
Gordonsville, United States
ISBN
9781403996633
SKU
V9781403996633
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Michael Morley
MICHAEL MORLEY is President of Morley Corporate Consulting. He has counselled the world's largest corporations on reputation and branding and is a highly regarded international public relations expert with first hand experience of working in the US, Europe, South America and the Asia Pacific region. He is author of the successful and influential book, How to Manage Your Global Reputation: ... Read more
Reviews for The Global Corporate Brand Book
'Michael Morley's book recognizes the inextricable linkage between brand and corporate reputation. Companies must recognize the evolution from shareholder to stakeholder society, with broader objectives such as community benefit and social good alongside profit maximization. You cannot buy a positive image; you earn it through action. 'Be it, don't buy it' is the way forward.' - Richard Edelman, President and ... Read more