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The Handbook of International Marketing Communications
Monye
€ 42.99
€ 33.52
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Description for The Handbook of International Marketing Communications
Paperback. aeo Fills a recognised gap in international marketing literature. aeo Written by an international team of prestigious academics and practitioners including Professor Michael J. Baker, Professor Andrew Ehrenberg, Professor Sam Black, and Professor Eugene Johnson. aeo Unique in its truly global and integrative approach. Editor(s): Monye, Sylvester O. Num Pages: 320 pages, 0. BIC Classification: KJK; KJP; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 253 x 182 x 16. Weight in Grams: 560.
This text meets the needs of modern marketers by equipping them with specialised marketing communications skills at an international level.
This text meets the needs of modern marketers by equipping them with specialised marketing communications skills at an international level.
Product Details
Format
Paperback
Publication date
1999
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
320
Condition
New
Number of Pages
312
Place of Publication
Hoboken, United Kingdom
ISBN
9780631200918
SKU
V9780631200918
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Monye
Sylvester Monye is Principle Lecturer and Course Director of the MSc in the International Business programme at South Bank University, London, and Visiting Professor of Marketing and International Business at Assumption University of Thailand, Bangkok.
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