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The Handbook of Online and Social Media Research: Tools and Techniques for Market Researchers
Ray R. Poynter
€ 55.94
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Description for The Handbook of Online and Social Media Research: Tools and Techniques for Market Researchers
Hardcover. Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field. Num Pages: 462 pages, black & white illustrations, black & white tables, figures. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 252 x 179 x 31. Weight in Grams: 928.
Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field. This groundbreaking reference examines why traditional research is broken, both in theory and practice, and includes chapters on online research communities, community panels, blog mining, social networks, mobile research, e-ethnography, predictive markets, and DIY research. This handbook fills a significant learning gap for the market research profession and Ray Poynter has once again proven that he is a guiding light. The practical ... Read more
Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field. This groundbreaking reference examines why traditional research is broken, both in theory and practice, and includes chapters on online research communities, community panels, blog mining, social networks, mobile research, e-ethnography, predictive markets, and DIY research. This handbook fills a significant learning gap for the market research profession and Ray Poynter has once again proven that he is a guiding light. The practical ... Read more
Product Details
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
464
Format
Hardback
Publication date
2010
Condition
New
Number of Pages
462
Place of Publication
Chichester, United Kingdom
ISBN
9780470710401
SKU
V9780470710401
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Ray R. Poynter
Ray Poynter has spent the last 30yrs at the interface between market research, innovation, and technology. He joined the industry in 1978 writing statistical programs on one of the first Apple II computers imported into the UK, and is currently working on a range of projects designed to bring techniques such as blogs, online communities, and Twitter into the market ... Read more
Reviews for The Handbook of Online and Social Media Research: Tools and Techniques for Market Researchers
contains everything a complete novice dipping into it could need this book is bound to quickly make itself an indispensible reference . ( MrWeb.com, September 2010 ). ... a fantastic book that answers just about every question you could possibly have regarding any type of internet-based research . (Resoner.nu, October 2010).