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The Impossible Advantage: Winning the Competitive Game by Changing the Rules
Wolfram Wördemann
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Description for The Impossible Advantage: Winning the Competitive Game by Changing the Rules
Hardcover. The Impossible Advantage introduces readers to four powerful strategies that enable any company to shake and change the rules, turn competitors into followers and achieve improbable growth targets. The book is filled with real life examples to illustrate how single players can change the rules of the game. . Num Pages: 220 pages. BIC Classification: KJC. Category: (P) Professional & Vocational. Dimension: 235 x 163 x 22. Weight in Grams: 470.
Conventional business strategies tell you that differentiation, the right positioning, and defining your superior edge will turn you into the ‘best player’ in your market – but this is wrong. The Impossible Advantage reveals that success can be achieved by changing the market in which you operate, rather than trying to beat the competition. The authors illustrate that the biggest, most spectacular and groundbreaking business success stories feature companies that make the rules – instead of just following them. The best companies seem to know how to break, change, or reinvent the rules of the market that everyone else follows. ... Read more
Conventional business strategies tell you that differentiation, the right positioning, and defining your superior edge will turn you into the ‘best player’ in your market – but this is wrong. The Impossible Advantage reveals that success can be achieved by changing the market in which you operate, rather than trying to beat the competition. The authors illustrate that the biggest, most spectacular and groundbreaking business success stories feature companies that make the rules – instead of just following them. The best companies seem to know how to break, change, or reinvent the rules of the market that everyone else follows. ... Read more
Product Details
Format
Hardback
Publication date
2009
Publisher
John Wiley & Sons Inc
Condition
New
Number of Pages
224
Place of Publication
New York, United States
ISBN
9780470717127
SKU
V9780470717127
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Wolfram Wördemann
Andreas Buchholz, an engineer, and Wolfram Wördemann, a communication specialist, first met at Procter & Gamble in Schwalbach, Germany. After earning their marketing spurs at P&G, they jointly founded the marketing strategy consultancy ‘Buchholz Wördemann Partners’ located in Königstein near Frankfurt am Main. Together with the team they have assembled, BW Partners have served a large number of multinational corporations ... Read more
Reviews for The Impossible Advantage: Winning the Competitive Game by Changing the Rules
"... reveals that success can be achieved by changing the market in which you operate." (Finance & Management Faculty, March 2009)