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The Innovation Handbook: How to Profit from Your Ideas, Intellectual Property and Market Knowledge
Adam Jolly
€ 71.78
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Description for The Innovation Handbook: How to Profit from Your Ideas, Intellectual Property and Market Knowledge
Hardback. In fast-moving markets, no organization can expect to identify and keep the best ideas by working in isolation; innovation is now running on an open model, with input from a variety of disciplines and sources. This title offers advice and commentary from leading players in the technology, design, intellectual property and innovation fields. Num Pages: 360 pages, Illustrations. BIC Classification: KJD. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 245 x 177 x 26. Weight in Grams: 832.
In fast-moving markets, no organization can expect to identify and keep the best ideas by working in isolation; innovation is now running on an open model, with input from a variety of disciplines and sources, including specialists, employees, suppliers and, in particular, customers and clients. But how can you stimulate new innovation? And how can you protect your best ideas once they are in a competitive and aggressive marketplace? Endorsed by the UK's Intellectual Property Office and the Technology Strategy Board, The Innovation Handbook offers advice and commentary from leading players in the technology, branding, design, intellectual property and ... Read more
In fast-moving markets, no organization can expect to identify and keep the best ideas by working in isolation; innovation is now running on an open model, with input from a variety of disciplines and sources, including specialists, employees, suppliers and, in particular, customers and clients. But how can you stimulate new innovation? And how can you protect your best ideas once they are in a competitive and aggressive marketplace? Endorsed by the UK's Intellectual Property Office and the Technology Strategy Board, The Innovation Handbook offers advice and commentary from leading players in the technology, branding, design, intellectual property and ... Read more
Product Details
Publisher
Kogan Page Ltd United Kingdom
Number of pages
360
Format
Hardback
Publication date
2013
Condition
New
Weight
832g
Number of Pages
360
Place of Publication
London, United Kingdom
ISBN
9780749465339
SKU
V9780749465339
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Adam Jolly
Adam Jolly is a business writer and editor, specializing in the management of growth, innovation, technology and risk. He is the consultant editor for a number of other titles, including The Growing Business Handbook; Clean Tech, Clean Profits; The Handbook of European Brand Rights Management and The Handbook of European Intellectual Property Management.
Reviews for The Innovation Handbook: How to Profit from Your Ideas, Intellectual Property and Market Knowledge
Praise for the previous editions: [A] guide for businesses in crafting new and innovative ideas, and more importantly, putting those new and innovative ideas to good use. With a business approach to the many aspects of developing something from an innovation to a possible hot success, it leads entrepreneurs through every step. 'The Innovation Handbook' ... Read more