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The Innovation Manual: Integrated Strategies and Practical Tools for Bringing Value Innovation to the Market
David Midgley
€ 33.28
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Description for The Innovation Manual: Integrated Strategies and Practical Tools for Bringing Value Innovation to the Market
Hardcover. How can organizations create innovations that add value to their customers and shareholders? This book intends to provide a solution to the problems faced by those at the forefront of innovation. It is designed to provide the core knowledge on how to create and deliver value innovation in one easily accessible book. Num Pages: 330 pages, Illustrations. BIC Classification: KJD. Category: (P) Professional & Vocational. Dimension: 252 x 177 x 25. Weight in Grams: 736.
The Innovation Manual provides a solution to the problems faced by those at the forefront of innovation. It takes you through the seven topics that have the highest impact on the success of value innovation, be this innovation a new product, a new service or a new business model. The seven topics are:
The Innovation Manual provides a solution to the problems faced by those at the forefront of innovation. It takes you through the seven topics that have the highest impact on the success of value innovation, be this innovation a new product, a new service or a new business model. The seven topics are:
- Creating advantage in the minds of many
- Chartering innovation within the organization
- Preparing, developing and supporting the right team
- Placing customers at the centre of innovation
- Changing the organization to deliver the innovation
- Motivating the right partners and sharing the ... Read more
- Building momentum in the market
Each topic is linked to an organized toolkit that allows managers to apply this knowledge immediately. The tools sit within an overall framework to show how they build on and reinforce one another. Along with this, the book guides busy managers on applying the tools properly, detailing the relevance of each for specific industries, and how to customize them when necessary.
Show LessProduct Details
Format
Hardback
Publication date
2009
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
330
Condition
New
Number of Pages
328
Place of Publication
New York, United States
ISBN
9780470724538
SKU
V9780470724538
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About David Midgley
DAVID MIDGLEY directs executive programmes for bluechip companies at INSEAD, France. He joined INSEAD in 1999 as Professor of Marketing. Previously he held positions at the Anderson School, University of California, Los Angeles, and the Australian Graduate School of Management, Sydney, where he was Foundation Chair and Head of the marketing Area. From 2001-2005 he was Coordinator for the Marketing ... Read more
Reviews for The Innovation Manual: Integrated Strategies and Practical Tools for Bringing Value Innovation to the Market
"The book is packed with detailed information and useful summaries... succeeds as a practical manual for the modern large company...." (Quarterly World, September 2009)