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The Making of Dirt is Good: A Personal Journal of Brand Transformation
David Arkwright
€ 17.99
€ 14.50
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Description for The Making of Dirt is Good: A Personal Journal of Brand Transformation
Paperback. Lessons and insights from one of the world's most successful marketing and branding campaigns. Num Pages: 104 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 216 x 138 x 8. Weight in Grams: 182.
Written from the global brand frontline, we see the previously unseen perspective on what it was really like to build Dirt is Good for Omo and Persil globally - a celebrated case-study in creating global brands with an idea at their very core. We see the real trials, challenges and successes which confront international marketers the world over, told in a very personal and engaging real-time adventure. Each of the 10 chapters tells the real-life story of each stage of the journey. At the end of each stage, we see a sharp summary of the real, practical learnings. ... Read more
Written from the global brand frontline, we see the previously unseen perspective on what it was really like to build Dirt is Good for Omo and Persil globally - a celebrated case-study in creating global brands with an idea at their very core. We see the real trials, challenges and successes which confront international marketers the world over, told in a very personal and engaging real-time adventure. Each of the 10 chapters tells the real-life story of each stage of the journey. At the end of each stage, we see a sharp summary of the real, practical learnings. ... Read more
Product Details
Publisher
LID Publishing Inc
Number of pages
104
Format
Paperback
Publication date
2014
Condition
New
Number of Pages
104
Place of Publication
London, United Kingdom
ISBN
9781907794469
SKU
V9781907794469
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-10
About David Arkwright
David Arkwright is the founding partner of MEAT, a global brand development agency that specialises in brand transformation to create emotionally compelling brand positionings. MEAT's clients include GSK, Bacardi, Unilever, SAB Miller and BP. Prior to this, he led the creation of Dirt is Good as Global VP responsible for Unilever's top performance laundry business.
Reviews for The Making of Dirt is Good: A Personal Journal of Brand Transformation
A thoroughly inspiring must-read for all brand leaders - from the man that made it happen. A very different and most welcome addition for all ambitious marketers - Ralph Kugler, former Global President, Unilever Home and Personal Care and Main Board Member. One of the great brand stories of our time. You can feel the difference of ... Read more