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The New Global Marketing Reality
Brookes, R.; Palmer, R.
€ 62.54
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Description for The New Global Marketing Reality
Paperback. Num Pages: 292 pages, biography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 229 x 152. .
Marketing practices have fundamentally changed over the past decade. This book documents the nature of these changes, examines their impact on marketeers and marketing, explains the results of a major international study into the changing nature of contemporary marketing practices, assesses their implications for marketing and marketeers and provides guidance for those who are implementing change processes to improve value creation capabilities.
Marketing practices have fundamentally changed over the past decade. This book documents the nature of these changes, examines their impact on marketeers and marketing, explains the results of a major international study into the changing nature of contemporary marketing practices, assesses their implications for marketing and marketeers and provides guidance for those who are implementing change processes to improve value creation capabilities.
Product Details
Format
Paperback
Publication date
2004
Publisher
Palgrave Macmillan United Kingdom
Number of pages
292
Condition
New
Number of Pages
292
Place of Publication
Basingstoke, United Kingdom
ISBN
9781349509799
SKU
V9781349509799
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Brookes, R.; Palmer, R.
RICHARD BROOKES is Associate Professor in the Department of Marketing at the University of Auckland, New Zealand. ROGER PALMER is in the Marketing and Logistics Group at Cranfield School of Management.
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