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The New Global Marketing Reality
Palmer, Roger, Brookes, Richard
€ 63.40
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Description for The New Global Marketing Reality
Hardcover. Num Pages: 292 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 229 x 152 x 19. Weight in Grams: 591.
Marketing practices have fundamentally changed over the past decade. This book documents the nature of these changes, examines their impact on marketeers and marketing, explains the results of a major international study into the changing nature of contemporary marketing practices, assesses their implications for marketing and marketeers and provides guidance for those who are implementing change processes to improve value creation capabilities.
Marketing practices have fundamentally changed over the past decade. This book documents the nature of these changes, examines their impact on marketeers and marketing, explains the results of a major international study into the changing nature of contemporary marketing practices, assesses their implications for marketing and marketeers and provides guidance for those who are implementing change processes to improve value creation capabilities.
Product Details
Format
Hardback
Publication date
2004
Publisher
Palgrave Macmillan
Number of pages
320
Condition
New
Number of Pages
292
Place of Publication
Gordonsville, United States
ISBN
9781403905208
SKU
V9781403905208
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Palmer, Roger, Brookes, Richard
RICHARD BROOKES is Associate Professor in the Department of Marketing at the University of Auckland, New Zealand. ROGER PALMER is in the Marketing and Logistics Group at Cranfield School of Management.
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