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The New Strategic Brand Management: Advanced Insights and Strategic Thinking
Jean-Noël Kapferer
€ 53.14
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Description for The New Strategic Brand Management: Advanced Insights and Strategic Thinking
Paperback. Suitable for senior strategists, positioning professionals and postgraduate students, this book reveals and explains various techniques used by companies worldwide. It covers the leading issues faced by the brand strategists, supported by an array of international case studies. Num Pages: 512 pages, Illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 244 x 190 x 26. Weight in Grams: 976.
Adopted internationally by business schools and MBA programmes, this book is the ultimate resource for senior strategists, positioning professionals and postgraduate students to understand and overcome the challenges of brand management and strategy today, written by the leading international expert of branding, Jean-Noël Kapferer. The New Strategic Brand Management is simply the reference source for branding professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy, but also has become synonymous with the topic itself. Using an array of international case studies, this book ... Read more
Adopted internationally by business schools and MBA programmes, this book is the ultimate resource for senior strategists, positioning professionals and postgraduate students to understand and overcome the challenges of brand management and strategy today, written by the leading international expert of branding, Jean-Noël Kapferer. The New Strategic Brand Management is simply the reference source for branding professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy, but also has become synonymous with the topic itself. Using an array of international case studies, this book ... Read more
Product Details
Publisher
Kogan Page Ltd
Number of pages
512
Format
Paperback
Publication date
2012
Condition
New
Number of Pages
512
Place of Publication
London, United Kingdom
ISBN
9780749465155
SKU
V9780749465155
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Jean-Noël Kapferer
Jean-Noël Kapferer is one of the world's foremost thought leaders on luxury brands. An active researcher, he is an HEC Paris graduate and holds a PhD from Northwestern University's Kellogg Business School. Kapferer is author of Kapferer on Luxury and co-author of The Luxury Strategy (both published by Kogan Page). He is a sought after speaker, leading seminars on luxury ... Read more
Reviews for The New Strategic Brand Management: Advanced Insights and Strategic Thinking
"New exciting ideas and perspectives on brand building."
Philip Kotler, 'The father of modern marketing'
"Kapferer's book is one of the cornerstones of brand management in MBA programs today."
Anand P Rarnan, Senior Editor, Harvard Business Review
"A magisterial work on brands."
Editor, The Journal of Product & Brand Management
"If I had to ... Read more
Philip Kotler, 'The father of modern marketing'
"Kapferer's book is one of the cornerstones of brand management in MBA programs today."
Anand P Rarnan, Senior Editor, Harvard Business Review
"A magisterial work on brands."
Editor, The Journal of Product & Brand Management
"If I had to ... Read more