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The Public Relations Handbook for Nonprofits
Art Feinglass
€ 65.93
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Description for The Public Relations Handbook for Nonprofits
Paperback. Nonprofit organizations must employ effective, professional public relations techniques in order to get the recognition, support and dollars they need to fulfill their missions. The Public Relations Handbook for Nonprofits offers you the first comprehensive guide to all the practices organizations need to do well in their efforts to do good. Num Pages: 336 pages, black & white illustrations. BIC Classification: JFC; KJ. Category: (P) Professional & Vocational. Dimension: 249 x 180 x 19. Weight in Grams: 594.
Nonprofit organizations must employ effective, professional public relations techniques in order to get the recognition, support and dollars they need to fulfill their missions. The Public Relations Handbook for Nonprofits offers you the first comprehensive guide to all the practices organizations need to do well in their efforts to do good. This title examines all the elements, tools and processes involved in an effective nonprofit PR campaign.
Nonprofit organizations must employ effective, professional public relations techniques in order to get the recognition, support and dollars they need to fulfill their missions. The Public Relations Handbook for Nonprofits offers you the first comprehensive guide to all the practices organizations need to do well in their efforts to do good. This title examines all the elements, tools and processes involved in an effective nonprofit PR campaign.
Offering a combination of theory and practice, it shows you how to market to your key audiences, both inside and outside of your organization. In addition to helping you understand you target ... Read more
- news releases
- press kits
- brochures
- newsletters
- annual reports
- direct mail
- advertising
- the internet
- special events
A final chapter walks you step by step through the process of developing your own comprehensive public relations campaign.
Show LessProduct Details
Format
Paperback
Publication date
2005
Publisher
John Wiley & Sons Inc United States
Number of pages
336
Condition
New
Number of Pages
336
Place of Publication
New York, United States
ISBN
9781118336076
SKU
V9781118336076
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Art Feinglass
Art Feinglass is founder and president of Access Communications, Inc., a New York-based training and public relations firm. He is an adjunct professor at New York University's George H. Heyman, Jr. Center for Philanthropy and Fundraising, where he teaches courses in public relations for nonprofits. He has more than twenty years of experience in public relations for nonprofits and serves ... Read more
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