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The Real World Guide to Fashion Selling and Management
Gerald J. Sherman
€ 64.79
FREE Delivery in Ireland
Description for The Real World Guide to Fashion Selling and Management
Paperback. Num Pages: 352 pages, 25 bw illus and photos. BIC Classification: KJM; KJS; KNDD. Category: (G) General (US: Trade). Dimension: 236 x 189 x 21. Weight in Grams: 728.
Proper selling is professional, ethical and plays a vital role in the success of any business. The Real World Guide to Fashion Selling and Management explores the proven real-world principles of personal selling, customer relationships and sales management. The second edition is updated to reflect the latest sales methods and addresses the digital world as it applies to the sales activity. The use of social media, content marketing and time management tools are key elements covered in this revised edition. Sherman and Perlman outline the essentials required for success in the industry: how salespeople define and locate their markets, the ... Read more
Proper selling is professional, ethical and plays a vital role in the success of any business. The Real World Guide to Fashion Selling and Management explores the proven real-world principles of personal selling, customer relationships and sales management. The second edition is updated to reflect the latest sales methods and addresses the digital world as it applies to the sales activity. The use of social media, content marketing and time management tools are key elements covered in this revised edition. Sherman and Perlman outline the essentials required for success in the industry: how salespeople define and locate their markets, the ... Read more
Product Details
Publisher
Bloomsbury Publishing Plc United States
Number of pages
352
Format
Paperback
Publication date
2014
Condition
New
Weight
28g
Number of Pages
352
Place of Publication
London, United Kingdom
ISBN
9781609019334
SKU
V9781609019334
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Gerald J. Sherman
Gerald J. Sherman is co-founder and partner of Sherman & Perlman, LLC, USA, a public relations and integrated marketing company. He has held adjunct teaching positions at the Fashion Institute of Technology in New York, Lynn University in Boca Raton, Florida, Miami International University of Art and Design in Miami, Florida and at Johnson and Wales University, College of Business, ... Read more
Reviews for The Real World Guide to Fashion Selling and Management
I like the fact that this book covers selling yourself and follow-through... I would [love] to change my [current] book to this one.
Tammy Tavassoli, The Illinois Institute of Art - Schaumburg, US I think this book is excellent and is targeted toward Fashion majors.
Janice Jenny, Herkimer County Community College, US
Tammy Tavassoli, The Illinois Institute of Art - Schaumburg, US I think this book is excellent and is targeted toward Fashion majors.
Janice Jenny, Herkimer County Community College, US