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The Replication of Retail Fashion Formats into Foreign Countries. A Qualitative Analysis.
Christoph Schroder
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Description for The Replication of Retail Fashion Formats into Foreign Countries. A Qualitative Analysis.
paperback. Series: Handel und Internationales Marketing / Retailing and International Marketing. Num Pages: 292 pages, 11 black & white illustrations, 67 black & white tables, biography. BIC Classification: KJC; KJS; KJSM. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 17. Weight in Grams: 391.
Christoph Schröder does one of the first attempts to analyze format transfers within the scope of different strategies, format elements, countries and success with focus on the fashion industry. Three distinct format transfer strategies are identified. The empirically observed design of format elements supports and extends the existing research. Fashion firms standardize their “Retail culture”, which acts as a foundation for a successful format transfer strategy (core elements). New insights are provided with regard to format transfer into foreign countries as well as over a timeframe of five years. International retailers face specific challenges with regard to the decision on ... Read more
Christoph Schröder does one of the first attempts to analyze format transfers within the scope of different strategies, format elements, countries and success with focus on the fashion industry. Three distinct format transfer strategies are identified. The empirically observed design of format elements supports and extends the existing research. Fashion firms standardize their “Retail culture”, which acts as a foundation for a successful format transfer strategy (core elements). New insights are provided with regard to format transfer into foreign countries as well as over a timeframe of five years. International retailers face specific challenges with regard to the decision on ... Read more
Product Details
Format
Paperback
Publication date
2014
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
292
Condition
New
Series
Handel und Internationales Marketing / Retailing and International Marketing
Number of Pages
271
Place of Publication
, Germany
ISBN
9783658075408
SKU
V9783658075408
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Christoph Schroder
Dr. Christoph Schröder defines and executes the global retail strategy, in particular for fashion within the world leader in business software. He received his doctoral degree from Trier University.
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