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The Reputation Playbook
Jennifer Janson
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Description for The Reputation Playbook
Paperback. Why do some companies have a seemingly flawless reputation while others constantly fight a losing battle? Maybe you've always kept social media at arm's length, but the thought of a crisis unfolding online keeps you awake at night. This book offers an insightful examination of how social media affects corporate reputation-building. Num Pages: 238 pages, black & white illustrations. BIC Classification: KJSP. Category: (G) General (US: Trade). Dimension: 140 x 215 x 18. Weight in Grams: 324.
Why do some companies have a seemingly flawless reputation while others constantly fight a losing battle? Maybe you've always kept social media at arm's length, but the thought of a crisis unfolding online keeps you awake at night. Or you are aware you should be giving clearer direction to your team in the area of reputation building, but aren't sure what to demand or what questions to ask. If so, then the Reputation Playbook is for you. The fundamental principles of reputation-building haven't changed for decades, but the advent of social media means transparency around how a business acts has. ... Read more
Why do some companies have a seemingly flawless reputation while others constantly fight a losing battle? Maybe you've always kept social media at arm's length, but the thought of a crisis unfolding online keeps you awake at night. Or you are aware you should be giving clearer direction to your team in the area of reputation building, but aren't sure what to demand or what questions to ask. If so, then the Reputation Playbook is for you. The fundamental principles of reputation-building haven't changed for decades, but the advent of social media means transparency around how a business acts has. ... Read more
Product Details
Publisher
Harriman House Publishing
Format
Paperback
Publication date
2014
Condition
New
Number of Pages
238
Place of Publication
Petersfield, United Kingdom
ISBN
9780857193551
SKU
V9780857193551
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-50
About Jennifer Janson
A Canadian who cut her communications teeth at one of the USA's biggest agencies, Jennifer Janson now owns and runs UK-based Six Degrees, a specialist reputation management agency serving the science, engineering and technology fields. She is a strategic communicator who has worked for the likes of ABB, Ericsson, Fidelity Growth Partners Europe Lexmark, Nexans, Skype and Vodafone over ... Read more
Reviews for The Reputation Playbook
This book is a must-read for any business leader looking to not only protect, but grow your corporate reputation in the digital world.
Gary Lubner, CEO of Belron The Reputation Playbook lays the foundation for a a new strategy for looking at reputation management in this era of [. . .] social media.
Charles Franklin, Small Biz ... Read more
Gary Lubner, CEO of Belron The Reputation Playbook lays the foundation for a a new strategy for looking at reputation management in this era of [. . .] social media.
Charles Franklin, Small Biz ... Read more