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The Social Organization: How to Use Social Media to Tap the Collective Genius of Your Customers and Employees
Bradley Anthon
€ 36.99
€ 31.06
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Description for The Social Organization: How to Use Social Media to Tap the Collective Genius of Your Customers and Employees
hardcover.
As a leader, it's your job to extract maximum talent, energy, knowledge, and innovation from your customers and employees. But how? In The Social Organization, two of Gartner's lead analysts strongly advocate exploiting social technology. The authors share insights from their study of successes and failures at more than four hundred organizations that have used social technologies to foster--and capitalize on--customers' and employees' collective efforts. But the new social technology landscape isn't about the technology. It's about building communities, fostering new ways of collaborating, and guiding these efforts to achieve a purpose. To that end, the authors identify ... Read more
As a leader, it's your job to extract maximum talent, energy, knowledge, and innovation from your customers and employees. But how? In The Social Organization, two of Gartner's lead analysts strongly advocate exploiting social technology. The authors share insights from their study of successes and failures at more than four hundred organizations that have used social technologies to foster--and capitalize on--customers' and employees' collective efforts. But the new social technology landscape isn't about the technology. It's about building communities, fostering new ways of collaborating, and guiding these efforts to achieve a purpose. To that end, the authors identify ... Read more
Product Details
Format
Hardback
Publication date
2011
Publisher
Harvard Business Review Press United States
Number of pages
256
Condition
New
Number of Pages
272
Place of Publication
, United States
ISBN
9781422172360
SKU
V9781422172360
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Bradley Anthon
Anthony J. Bradley is a group vice president in Gartner Research. His responsibilities include advising clients on the enterprise employment of social media and social software solutions. Mark P. McDonald is a group vice president and head of research in Gartner Executive Programs, working with executives on the business application of information technology.
Reviews for The Social Organization: How to Use Social Media to Tap the Collective Genius of Your Customers and Employees
"If you are planning to launch a collaboration initiative, have a quick read of this book to make sure you have thought through everything you need to do and get it right first time."
BCS, the Chartered Institute of IT "The book includes useful examples of companies that have transformed themselves into "social organisations."
CPO Agenda "Shows how ... Read more
BCS, the Chartered Institute of IT "The book includes useful examples of companies that have transformed themselves into "social organisations."
CPO Agenda "Shows how ... Read more