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The Strategy Pathfinder: Core Concepts and Live Cases
Stephen Cummings
€ 46.99
€ 46.08
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Description for The Strategy Pathfinder: Core Concepts and Live Cases
Paperback. Num Pages: 472 pages. BIC Classification: KJ. Category: (P) Professional & Vocational. Dimension: 246 x 189. .
Real-world strategic management practice in an interactive micro-case format The Strategy Pathfinder presents an innovative, dynamic guide to strategic thinking and practice. Using real-world case examples from companies like Apple, the BBC, Hyundai, LEGO, McDonalds, Nike and SpaceX to illustrate critical concepts, this book enables readers to actively participate in real-world strategy dilemmas and create their own solutions. Strategy Pathfinder s live micro-cases provoke discussion about business models, value creation, new ventures and more, while its complimentary instructional content introduces you to the best classic and new tools of strategic management. Rather than passively reproducing past and current ideas, Strategy ... Read more
Real-world strategic management practice in an interactive micro-case format The Strategy Pathfinder presents an innovative, dynamic guide to strategic thinking and practice. Using real-world case examples from companies like Apple, the BBC, Hyundai, LEGO, McDonalds, Nike and SpaceX to illustrate critical concepts, this book enables readers to actively participate in real-world strategy dilemmas and create their own solutions. Strategy Pathfinder s live micro-cases provoke discussion about business models, value creation, new ventures and more, while its complimentary instructional content introduces you to the best classic and new tools of strategic management. Rather than passively reproducing past and current ideas, Strategy ... Read more
Product Details
Publisher
John Wiley & Sons Inc
Format
Paperback
Publication date
2017
Condition
New
Weight
28g
Number of Pages
464
Place of Publication
New York, United States
ISBN
9781119311843
SKU
V9781119311843
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-4
About Stephen Cummings
DUNCAN ANGWIN is the Sir Roland Smith Professor of Strategic Management, Head of the Entrepreneurship, Strategy and Innovation Department, and Head of the Strategic Management Group at Lancaster University, UK. STEPHEN CUMMINGS is Professor of Strategy and Innovation at Victoria Business School, Wellington, New Zealand; an Academic Fellow at the Institute of Management Consultants; and an ... Read more
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