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The Strategy Planning Process. Analyses, Options, Projects.
Grunig, Rudolf; Kuhn, Richard
€ 94.33
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Description for The Strategy Planning Process. Analyses, Options, Projects.
Paperback. Translator(s): Montani, Maude. Num Pages: 295 pages, 120 black & white illustrations, biography. BIC Classification: KJC. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 16. Weight in Grams: 456.
Developing future strategies for a company is an important and complex task, and forms the core issue in this book. A company’s strategy defines its future direction, specifying its desired market position and key competitive advantages both at the level of market offers and of resources. This book provides clear, straightforward advice for professionals: after a brief introduction to strategic planning, a heuristic process for determining future strategies is presented. It shows how to analyze a company’s current situation, develop and assess options for the future, and define implementation projects. Throughout the book, detailed recommendations are illustrated with the help of numerous ... Read more
Developing future strategies for a company is an important and complex task, and forms the core issue in this book. A company’s strategy defines its future direction, specifying its desired market position and key competitive advantages both at the level of market offers and of resources. This book provides clear, straightforward advice for professionals: after a brief introduction to strategic planning, a heuristic process for determining future strategies is presented. It shows how to analyze a company’s current situation, develop and assess options for the future, and define implementation projects. Throughout the book, detailed recommendations are illustrated with the help of numerous ... Read more
Product Details
Format
Paperback
Publication date
2016
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
295
Condition
New
Number of Pages
277
Place of Publication
Berlin, Germany
ISBN
9783662516034
SKU
V9783662516034
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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