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The Ten Deadly Marketing Sins
Philip Kotler
€ 33.99
€ 26.36
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Description for The Ten Deadly Marketing Sins
Hardcover. Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south. Num Pages: 160 pages, black & white illustrations. BIC Classification: KJ. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 223 x 146 x 17. Weight in Grams: 368.
Marketing's undisputed doyen offers an unbeatable guide on what not to do
As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south. In this clear and comprehensive guide, renowned marketing expert Philip Kotler identifies the ten most common-and most damaging-mistakes marketers make, and how to avoid them. But these ten mistakes are much more than simple mess-ups; they're glaring deficiencies that prevent companies from succeeding in the marketplace. ... Read more
Marketing's undisputed doyen offers an unbeatable guide on what not to do
As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south. In this clear and comprehensive guide, renowned marketing expert Philip Kotler identifies the ten most common-and most damaging-mistakes marketers make, and how to avoid them. But these ten mistakes are much more than simple mess-ups; they're glaring deficiencies that prevent companies from succeeding in the marketplace. ... Read more
Product Details
Format
Hardback
Publication date
2004
Publisher
John Wiley and Sons Ltd United States
Number of pages
160
Condition
New
Number of Pages
160
Place of Publication
New York, United States
ISBN
9780471650225
SKU
V9780471650225
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Philip Kotler
PHILIP KOTLER is the S.C. Johnson Distinguished Professor of International Marketing at Northwestern Universitys Kellogg School of Management and the author of thirty books, including Marketing Insights from A to Z and Lateral Marketing, both available from Wiley.
Reviews for The Ten Deadly Marketing Sins
“…I heartily recommend it to both the marketing professional and non-marketing manager...” (Journal of Consumer Marketing, Vol.22, No.1, 2005) “…everyone in marketing should give this a read…” (Media Week, 27 July 2004) “…might well be the most instantly useful marketing guide to come off the shelf for years…” (Internetworks, September 2004) “… a ‘must-have’ title ... Read more