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11%OFFAndy Bryant - The TV Brand Builders: How to Win Audiences and Influence Viewers - 9780749476687 - V9780749476687
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The TV Brand Builders: How to Win Audiences and Influence Viewers

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Description for The TV Brand Builders: How to Win Audiences and Influence Viewers Paperback. From advertising to audience retention, this book provides incisive yet practical guidance on the creation and maintenance of brands in television broadcasting. Num Pages: 328 pages, illustrations. BIC Classification: APT; KJS; KNTD. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 158 x 234 x 19. Weight in Grams: 550.
The TV Brand Builders is the definitive account of how the biggest television networks, channels and programmes are created as brands, with rare privileged access to the marketing strategies and creative thinking behind culturally defining TV promos, digital and social media campaigns and design identities. Written by two leading practitioners responsible for work as famous as the BBC One hippos, the creation of a TV channel called Dave and the re-launch of Doctor Who, and featuring interviews with 50 leading industry experts from 8 countries, from HBO to ESPN, from DreamWorks to CANAL+, The TV Brand ... Read more

Product Details

Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2016
Condition
New
Number of Pages
328
Place of Publication
London, United Kingdom
ISBN
9780749476687
SKU
V9780749476687
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50

About Andy Bryant
Andy Bryant is Managing Director of Red Bee, a London-based, internationally acclaimed creative agency. He is a recognised thought leader and frequent speaker at leading industry conferences globally on TV brand strategy, marketing and creativity. He is Honorary Professor in Film and Media at the University of Nottingham. Charlie Mawer is Executive Creative Director of ... Read more

Reviews for The TV Brand Builders: How to Win Audiences and Influence Viewers
The TV Brand Builders manages to be both a weighty tome of real insight into the industry today, and a fun and gossipy read. Great case studies abound across the US market and it proves a valuable book for anyone wrestling with the challenge of finding and keeping viewers.
Dave Howe, President, Strategy and Commercial Growth NBCUniversal ... Read more

Goodreads reviews for The TV Brand Builders: How to Win Audiences and Influence Viewers


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