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The Unauthorized Guide to Doing Business the Richard Branson Way: 10 Secrets of the World´s Greatest Brand Builder
Dearlove Des
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Description for The Unauthorized Guide to Doing Business the Richard Branson Way: 10 Secrets of the World´s Greatest Brand Builder
Paperback. Richard Branson, the international powerhouse entrepreneur, is an opportunist with an uncanny knack of sniffing out great deals where others hesitate or fear to tread. Branson is the ultimate brand builder and never before has a single brand been so successfully deployed across such a diverse range of goods and services. Num Pages: 176 pages. BIC Classification: KJM. Category: (P) Professional & Vocational. Dimension: 216 x 135 x 12. Weight in Grams: 228.
Richard Branson, the international powerhouse entrepreneur, is an opportunist with an uncanny knack of sniffing out great deals where others hesitate or fear to tread. Branson is the ultimate brand builder and never before has a single brand been so successfully deployed across such a diverse range of goods and services. So how does he do it?
Richard Branson, the international powerhouse entrepreneur, is an opportunist with an uncanny knack of sniffing out great deals where others hesitate or fear to tread. Branson is the ultimate brand builder and never before has a single brand been so successfully deployed across such a diverse range of goods and services. So how does he do it?
The Unauthorized Guide to Doing Business the Richard Branson Way draws out the universal lessons from Richard Branson's remarkable success and identifies 10 strategies that can be applied to any business or career:
1. Pick on someone bigger than you
2. Do the ... Read more
Want to be the best? The secrets of phenomenal success are in your hands.
Check out the other Unauthorized Guides in this series: Jamie Oliver; Duncan Bannatyne; Alan Sugar; Bill Gates; and Philip Green.
Show LessProduct Details
Publisher
John Wiley and Sons Ltd
Number of pages
176
Format
Paperback
Publication date
2010
Condition
New
Number of Pages
176
Place of Publication
Oxford, United Kingdom
ISBN
9780857080615
SKU
V9780857080615
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2
About Dearlove Des
Des Dearlove is co founder of the media content, concepts and consulting firm Suntop Media. He writes on business issues for magazines and newspapers throughout the world, including The Times, American Management Review and is a contributing editor to the US magazine Strategy+Business. Suntop Media’s Thought Leader Interview series is syndicated to publications in more than 25 countries. Des is ... Read more
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