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The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader: The iconic articles by bestselling authors W. Chan Kim and Renée Mauborgne
W.Chan Kim
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Description for The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader: The iconic articles by bestselling authors W. Chan Kim and Renée Mauborgne
Paperback. .
The best of W. Chan Kim and Renee Mauborgne's articles on blue ocean strategy, all in one place. The seminal book Blue Ocean Strategy has sold over 3.6 million copies globally and is in print in 44 languages. But much of W. Chan Kim and Renee Mauborgne's work on creating new market spaces was originally published in the pages of Harvard Business Review. This book brings the best of those articles together all in one place. Piece by piece, these articles explain the process of creating blue oceans --uncontested market spaces, untainted by competition. Kim and Mauborgne ... Read more
The best of W. Chan Kim and Renee Mauborgne's articles on blue ocean strategy, all in one place. The seminal book Blue Ocean Strategy has sold over 3.6 million copies globally and is in print in 44 languages. But much of W. Chan Kim and Renee Mauborgne's work on creating new market spaces was originally published in the pages of Harvard Business Review. This book brings the best of those articles together all in one place. Piece by piece, these articles explain the process of creating blue oceans --uncontested market spaces, untainted by competition. Kim and Mauborgne ... Read more
Product Details
Publisher
Harvard Business Review Press
Format
Paperback
Publication date
2017
Condition
New
Number of Pages
224
Place of Publication
, United States
ISBN
9781633692749
SKU
V9781633692749
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-3
About W.Chan Kim
W. Chan Kim and Renee Mauborgne are professors at INSEAD and codirectors of the INSEAD Blue Ocean Strategy Institute. They are the authors of Blue Ocean Strategy, which is recognized as one of the most iconic and impactful strategy books ever written. Kim and Mauborgne are ranked in the top 3 management gurus in the world on the Thinkers50 list ... Read more
Reviews for The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader: The iconic articles by bestselling authors W. Chan Kim and Renée Mauborgne
PRAISE FOR THE AUTHORS' BOOK BLUE OCEAN STRATEGY: Blue Ocean Strategy is the most successful book on business master-planning in recent years.
The Economist
A bestseller across 5 continents
More than 3.6 million copies sold worldwide
Now in 44 languages
A Wall Street Journal, BusinessWeek, and Fast Company bestseller
Thinkers50 Strategy Award ... Read more
The Economist
A bestseller across 5 continents
More than 3.6 million copies sold worldwide
Now in 44 languages
A Wall Street Journal, BusinessWeek, and Fast Company bestseller
Thinkers50 Strategy Award ... Read more