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29%OFFJean-Marie Dru - The Ways to New: 15 Paths to Disruptive Innovation - 9781119167976 - V9781119167976
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The Ways to New: 15 Paths to Disruptive Innovation

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Description for The Ways to New: 15 Paths to Disruptive Innovation Hardcover. Break free and lead the market with the roadmap to Disruption The Ways to New gives you a blueprint for innovation, helping you dig your organization out of the quicksand and get on the fast track to growth. Num Pages: 208 pages. BIC Classification: KJD; KJS. Category: (P) Professional & Vocational. Weight in Grams: 666.
Break free and lead the market with the roadmap to Disruption

The Ways to New gives you a blueprint for innovation, helping you dig your organization out of the quicksand and get on the fast track to growth. Author Jean-Marie Dru is the originator the Disruption methodology, which he shares here; he is also an international authority on breaking the mold and leading the market, and this book is his guide to making it happen. Too many companies are too slow with innovation. They lag behind, creating at a snail's pace, and thus miss out on any kind of organic ... Read more

We like to think that we live in a world where innovation happens at a staggering pace. The reality is that we don't, but that leaves an opening that your organization can fill if you're willing to break from the herd. This book shows you how start turning in a new direction, toward sustained, forward-thinking growth.

  • Foster organic growth within your organization
  • Become more proactive about innovation
  • Understand the famous "Disruption" methodology
  • Learn the specific, proven paths to disruption

Everyone loves to cite Apple, Google, and Amazon as proof of high-speed innovation. But companies like this represent only 20% of companies worldwide—the other 80% are still floundering and failing to move forward. The Ways to New gives you a roadmap to innovation, and the tools to make it work.

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Product Details

Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2016
Condition
New
Weight
384g
Number of Pages
208
Place of Publication
New York, United States
ISBN
9781119167976
SKU
V9781119167976
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2

About Jean-Marie Dru
About the Author JEAN-MARIE DRU is Chairman of the TBWA Agency Network, a top 10 ranked global advertising network, and the inventor of TBWA’s landmark 1992 DISRUPTION® method for developing business-changing ideas. He has authored four books on advertising and marketing including Disruption and Beyond Disruption, both published by Wiley. Jean-Marie Dru is also Chairman of the ... Read more

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