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The Wine Wars. The Mondavi Affair, Globalisation and "Terroir".
Olivier Torres
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Description for The Wine Wars. The Mondavi Affair, Globalisation and "Terroir".
Hardback. This work describes California-based wine producer Robert Mondavi's failure to set up business in a small, world-renowned wine-producing village in southern France. The 'Mondavi affair' illustrates the importance of culture, history, geography and economic and political systems in conditioning our spirit of enterprise and the way we do business. Num Pages: 183 pages, biography. BIC Classification: KJK; KNDF; TDCT2. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College); (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 12. Weight in Grams: 366.
This work describes California-based wine producer Robert Mondavi's failure to set up business in a small, world-renowned wine-producing village in southern France. The 'Mondavi affair' illustrates the importance of culture, history, geography and economic and political systems in conditioning our spirit of enterprise and the way we do business.
This work describes California-based wine producer Robert Mondavi's failure to set up business in a small, world-renowned wine-producing village in southern France. The 'Mondavi affair' illustrates the importance of culture, history, geography and economic and political systems in conditioning our spirit of enterprise and the way we do business.
Product Details
Format
Hardback
Publication date
2006
Publisher
Palgrave Macmillan United Kingdom
Number of pages
183
Condition
New
Number of Pages
170
Place of Publication
Basingstoke, United Kingdom
ISBN
9780230002104
SKU
V9780230002104
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Olivier Torres
OLIVIER TORRÈS is Assistant Professor at the University of Montpellier (ERFI-GREG) and Associate Researcher at EM Lyon, France, and a specialist in small business management. He is the French Vice President of the European Council of Small Business (ECSB) and Secretary of the International French spoken Association of Small Business and Entrepreneurship (AIREPME). His work in small business research has ... Read more
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