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Tilt: Shifting Your Strategy from Products to Customers
Niraj Dawar
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Description for Tilt: Shifting Your Strategy from Products to Customers
Hardback. States that most companies are still looking for competitive advantage where it used to be - in activities related to creating new products. Today, it's all about interacting with the customer. It's a big shift - and the companies that leverage this change will win out in the end. Num Pages: 240 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 242 x 152 x 21. Weight in Grams: 466.
Shift your strategy downstream. Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again. Products are important, of course. For decades, businesses sought competitive advantage almost exclusively in activities related to new product creation. They won by building bigger factories, by finding cheaper raw materials or labor, or by coming up with more efficient ways to move and store inventory--and by inventing exciting new products that competitors could not replicate. But these sources of competitive advantage are being irreversibly leveled by globalization and technology. ... Read more
Shift your strategy downstream. Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again. Products are important, of course. For decades, businesses sought competitive advantage almost exclusively in activities related to new product creation. They won by building bigger factories, by finding cheaper raw materials or labor, or by coming up with more efficient ways to move and store inventory--and by inventing exciting new products that competitors could not replicate. But these sources of competitive advantage are being irreversibly leveled by globalization and technology. ... Read more
Product Details
Publisher
Harvard Business Review Press United States
Number of pages
256
Format
Hardback
Publication date
2013
Condition
New
Weight
458 g
Number of Pages
240
Place of Publication
, United States
ISBN
9781422187173
SKU
V9781422187173
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Niraj Dawar
Niraj Dawar is a strategic thinker and author who has worked with leading organizations on three continents. He is Professor of Marketing at the Ivey Business School in Canada and Hong Kong. He has worked with senior management teams in companies in the technology, banking, and consumer goods industries. His published work appears in the Harvard Business Review, MIT Sloan ... Read more
Reviews for Tilt: Shifting Your Strategy from Products to Customers
Included in Forbes "Eight Noteworthy Books of 2014" list. "A Top Shelf Best Business Book pick of the Year: Marketing"
strategy+business magazine "Tilt is a must read for business heads as it will allow them to have a relook at their strategy. Investments made in understanding consumers and designing specific solutions for them have a much bigger payoff than ... Read more
strategy+business magazine "Tilt is a must read for business heads as it will allow them to have a relook at their strategy. Investments made in understanding consumers and designing specific solutions for them have a much bigger payoff than ... Read more