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Description for Tourism Management
Hardcover.
Planning and implementing successful tourism programmes requires in depth predictions of tourist behaviour. However, the actions of tourists are not always based upon conscious thinking and decision-making and therefore more realistic and practical management strategies are needed. Tourism Management provides an in-depth coverage of sense making, planning, implementing, evaluating and administering tourism marketing and management programmes. Recent advances in tourism theory and research on causal history and ecological systems are used to discuss how leisure and tourism occurs. This book offers useful descriptions, tools, and examples of tourism management decision-making.
Planning and implementing successful tourism programmes requires in depth predictions of tourist behaviour. However, the actions of tourists are not always based upon conscious thinking and decision-making and therefore more realistic and practical management strategies are needed. Tourism Management provides an in-depth coverage of sense making, planning, implementing, evaluating and administering tourism marketing and management programmes. Recent advances in tourism theory and research on causal history and ecological systems are used to discuss how leisure and tourism occurs. This book offers useful descriptions, tools, and examples of tourism management decision-making.
Product Details
Format
Hardback
Publication date
2007
Publisher
CABI Publishing United Kingdom
Number of pages
592
Condition
New
Number of Pages
592
Place of Publication
Wallingford, United Kingdom
ISBN
9781845933234
SKU
V9781845933234
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
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