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Tourism Management, Marketing, and Development: Performance, Strategies, and Sustainability
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Description for Tourism Management, Marketing, and Development: Performance, Strategies, and Sustainability
Hardcover. Tourism Management, Marketing, and Development recognizes the relevance of tourism and tourism activities as major economic drivers, with a specific focus on the role of destination management and marketing, performance and strategies, and sustainability. Editor(s): Mariani, Marcello M.; Czakon, Wojciech; Buhalis, Dimitrios; Vitouladiti, Ourania. Num Pages: 292 pages, biography. BIC Classification: KCM; KJM; KNSG. Category: (P) Professional & Vocational. Dimension: 149 x 223 x 22. Weight in Grams: 510.
Companies and destinations in the tourism sector are confronted with increasing managerial challenges and have to deal with a competitive, turbulent, and fast-changing environment. The understanding that both tourism companies and destinations endowed with the best assets (natural and cultural) cannot survive the escalating international competition without good managerial practices, has provided significant momentum for the development of the disciplinary field of tourism management in the last three decades.
This volume recognizes the relevance of travel, tourism, and tourism activities as major economic drivers in the contemporary global economy, with a specific focus on performance, strategies, and sustainability. ... Read more
Companies and destinations in the tourism sector are confronted with increasing managerial challenges and have to deal with a competitive, turbulent, and fast-changing environment. The understanding that both tourism companies and destinations endowed with the best assets (natural and cultural) cannot survive the escalating international competition without good managerial practices, has provided significant momentum for the development of the disciplinary field of tourism management in the last three decades.
This volume recognizes the relevance of travel, tourism, and tourism activities as major economic drivers in the contemporary global economy, with a specific focus on performance, strategies, and sustainability. ... Read more
Product Details
Format
Hardback
Publication date
2015
Publisher
Palgrave Macmillan
Condition
New
Number of Pages
292
Place of Publication
Basingstoke, United Kingdom
ISBN
9781137405654
SKU
V9781137405654
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About N/A
Marcello M. Mariani is Professor of Strategic Management and Marketing and Director of the Master in Digital Marketing for Tourism and Events Management at the University of Bologna, Italy. He has published extensively in the fields of management and accounting applied to the cultural and tourism sector. Wojciech Czakon is Professor of Management and Head of Management Theory ... Read more
Reviews for Tourism Management, Marketing, and Development: Performance, Strategies, and Sustainability
General reaction: My overall reactions to this project are favorable. This is a timely project that is sorely needed in our field. My specific comments are below. Strengths: A major strength of this project is the expertise of the book editors (Marcello, Baggio, Buhalis, and Longhi). These are four of the leading experts within this knowledge domain. Consequently, they will ... Read more