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Gali . Ed(S): Einav - Transitioned Media - 9781441960986 - V9781441960986
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Transitioned Media

€ 125.71
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Description for Transitioned Media Hardback. Here, leading academics and executives identify and analyze transformative trends and issues facing the media industry. Coverage includes social media, the blogosphere and "citizen" journalism, music and intellectual property, digital cinema, and video games. Editor(s): Einav, Gali. Series: The Economics of Information, Communication and Entertainment. Num Pages: 168 pages, 15 black & white tables, biography. BIC Classification: KCP; KJMV6; KNT. Category: (P) Professional & Vocational. Dimension: 240 x 158 x 17. Weight in Grams: 432.
The media industry is in transition. While some changes are readily apparent, we have not even begun to understand the impact of others. The result is one of the most fascinating times in the history of media. As digital technologies accelerate the pace of change in all facets of our lives, researchers and practitioners are exploring its impact on traditional media and social interaction. Transitioned Media brings together leading academics and media industry executives to identify and analyze the most transformative trends and issues. Themes include the effect of digital technologies on consumer behavior, new approaches to advertising ... Read more

Product Details

Format
Hardback
Publication date
2010
Publisher
Springer-Verlag New York Inc. United States
Number of pages
168
Condition
New
Series
The Economics of Information, Communication and Entertainment
Number of Pages
168
Place of Publication
New York, NY, United States
ISBN
9781441960986
SKU
V9781441960986
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15

About Gali . Ed(S): Einav
Gali Einav was most recently the Director of Digital Technology Research at NBC Universal, where she oversaw strategic and consumer research across various digital technologies, including VOD, mobile, and online media. Building on her work at Columbia University’s Interactive Design Lab, she has specialized in researching the use and content of interactive media, with a focus on the state of ... Read more

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