.png){kind=logo}
Stock image for illustration purposes only - book cover, edition or condition may vary.
Understanding Proactive Customer Orientation
Dennis Herhausen
€ 65.94
FREE Delivery in Ireland
Description for Understanding Proactive Customer Orientation
Paperback. Dennis Herhausen examines how managers can successfully probe latent needs and uncover future needs of customers, labeled as proactive customer orientation. Overall, a systematic change process is developed to guide managers that aim to increase their company's proactive customer orientation. Num Pages: 186 pages, 10 black & white illustrations, 25 black & white tables, biography. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 13. Weight in Grams: 301.
Dennis Herhausen examines how managers can successfully probe latent needs and uncover future needs of customers, labeled as proactive customer orientation. Overall, a systematic change process is developed to guide managers that aim to increase their company's proactive customer orientation.
Dennis Herhausen examines how managers can successfully probe latent needs and uncover future needs of customers, labeled as proactive customer orientation. Overall, a systematic change process is developed to guide managers that aim to increase their company's proactive customer orientation.
Product Details
Format
Paperback
Publication date
2011
Publisher
Springer Fachmedien Wiesbaden Germany
Number of pages
186
Condition
New
Number of Pages
186
Place of Publication
Wiesbaden, Germany
ISBN
9783834931016
SKU
V9783834931016
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Dennis Herhausen
Dr. Dennis Herhausen completed his doctoral thesis under the supervision of Prof. Dr. Marcus Schögel at the Institute of Marketing at the University of St. Gallen.
Reviews for Understanding Proactive Customer Orientation