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Description for Unit Pricing
Paperback. Empirical Investigations of its Influences at the Product and Retailer Levels Num Pages: 319 pages, 31 black & white illustrations, biography. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 210 x 148 x 18. Weight in Grams: 424.
With a series of experiments, Lena Himbert highlights the influence of the unit price’s unit of measure on the consumer’s price-level perception and quality perception. Furthermore, this thesis shows that the unit price availability and prominence influences the consumer’s store price image. When shopping for pre-packaged products, consumers are offered a variety of product and price information at the point of purchase. The unit price represents price information given to the consumer for which the factor package size is removed and thereby lowers the information load for consumers in the shopping situation. However, retailers have considerable leeway concerning the unit ... Read more
With a series of experiments, Lena Himbert highlights the influence of the unit price’s unit of measure on the consumer’s price-level perception and quality perception. Furthermore, this thesis shows that the unit price availability and prominence influences the consumer’s store price image. When shopping for pre-packaged products, consumers are offered a variety of product and price information at the point of purchase. The unit price represents price information given to the consumer for which the factor package size is removed and thereby lowers the information load for consumers in the shopping situation. However, retailers have considerable leeway concerning the unit ... Read more
Product Details
Format
Paperback
Publication date
2016
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
319
Condition
New
Number of Pages
300
Place of Publication
, Germany
ISBN
9783658134754
SKU
V9783658134754
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Lena Himbert
Lena Himbert holds a PhD of the University of Kaiserslautern (Advisor: Prof. Dr. Stefan Roth). She works as a consultant for a global management consulting firm focusing on pricing, sales and marketing.
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