Stock image for illustration purposes only - book cover, edition or condition may vary.
Using Qualitative Research in Advertising
Margaret Morrison
€ 155.02
FREE Delivery in Ireland
Description for Using Qualitative Research in Advertising
Paperback. The Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Num Pages: 240 pages, Illustrations. BIC Classification: KJSA. Category: (U) Tertiary Education (US: College). Dimension: 226 x 154 x 13. Weight in Grams: 326.
Product Details
Format
Paperback
Publication date
2011
Publisher
SAGE Publications Inc United States
Number of pages
240
Condition
New
ISBN
9781412987240
SKU
V9781412987240
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-2
Reviews for Using Qualitative Research in Advertising