×


 x 

Shopping cart
Cook, Harry; Wissmann, L.A. - Value Driven Product Planning and Systems Engineering - 9781849966887 - V9781849966887
Stock image for illustration purposes only - book cover, edition or condition may vary.

Value Driven Product Planning and Systems Engineering

€ 193.05
FREE Delivery in Ireland
Description for Value Driven Product Planning and Systems Engineering Paperback. Num Pages: 213 pages, 60 black & white illustrations, 89 black & white tables, biography. BIC Classification: KJMV6. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 12. Weight in Grams: 332.

Engineers and scientists often need to sell an innovative idea for a new product or a new product improvement to top management. Sometimes their tendency is to focus on the "WOW!" of the new technology at the expense of making a convincing business case. When the new technology represents a large cost reduction, there will be much less of a problem in convincing management to approve the project if the investment level is acceptable. The major rub comes when the new feature or technology is an improvement in customer value that also generates an increase in cost. This makes the ... Read more

Engineers and scientists also occupy product planning positions where they need to be constantly scanning ideas for improving value that come both from inside and outside the company to see if they make sense to incorporate in a future product. At the same time they need to anticipate what their major competitors are likely to do to improve their next generation of product. These problems are exacerbated in today’s global economy because the number of competitors has increased markedly in many product segments and there are many technological alternatives available for consideration. The problem of anticipating the moves of your major competitor is particularly challenging because most firms keep plans very secure. The engineer as product planner must learn to think like its major competitor using customer value as a guide.

Value Driven Product Planning and Systems Engineering provides essential support for engineers and scientists who are required to make realistic business cases for new innovative product concepts.

Show Less

Product Details

Format
Paperback
Publication date
2010
Publisher
Springer London Ltd United Kingdom
Number of pages
213
Condition
New
Number of Pages
213
Place of Publication
England, United Kingdom
ISBN
9781849966887
SKU
V9781849966887
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15

About Cook, Harry; Wissmann, L.A.
H.E. Cook, formerly Head of the Department of General Engineering at the University of Illinois at Urbana-Champaign, is a member of the National Academy of Engineering, a Fellow of the Society of Automotive Engineers, and a Fellow of ASM. He set the vision for the newly inaugurated M.S. and Ph.D. programs in Systems and Entrepreneurial Engineering within the General Engineering ... Read more

Reviews for Value Driven Product Planning and Systems Engineering

Goodreads reviews for Value Driven Product Planning and Systems Engineering


Subscribe to our newsletter

News on special offers, signed editions & more!