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Vertical Price Coordination and Brand Care
Ahlert, Dieter; Schefer, Benjamin
€ 74.08
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Description for Vertical Price Coordination and Brand Care
paperback. This book examines the prohibition of Resale Price Maintenance, offering a new approach that emphasizes empirically observable marketing perspective, while drawing conclusions from competition theory. Provides suggestions for a redesign of European cartel law. Series: SpringerBriefs in Business. Num Pages: 91 pages, 10 black & white illustrations, biography. BIC Classification: KCD; KJS; LNCH. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 4. Weight in Grams: 156.
Competition law regulates anti-competitive conduct by companies in order to maintain market competition. Cartel law can also cause restraints of competition and therefore, the existing regulations should be checked, revised and updated regularly. This book deals with the prohibition of Resale Price Maintenance, which is intensively discussed in Germany at the moment. It provides a new interdisciplinary approach to the topic that emphasizes the empirically observable marketing perspective, but draws conclusions from competition theory. Thus it reflects on the consumer benefits and welfare effects of RPM legalization at the same time. Since it provides new and constructive class-based suggestions for a re-design ... Read more
Competition law regulates anti-competitive conduct by companies in order to maintain market competition. Cartel law can also cause restraints of competition and therefore, the existing regulations should be checked, revised and updated regularly. This book deals with the prohibition of Resale Price Maintenance, which is intensively discussed in Germany at the moment. It provides a new interdisciplinary approach to the topic that emphasizes the empirically observable marketing perspective, but draws conclusions from competition theory. Thus it reflects on the consumer benefits and welfare effects of RPM legalization at the same time. Since it provides new and constructive class-based suggestions for a re-design ... Read more
Product Details
Format
Paperback
Publication date
2013
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
91
Condition
New
Series
SpringerBriefs in Business
Number of Pages
84
Place of Publication
Berlin, Germany
ISBN
9783642355691
SKU
V9783642355691
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Ahlert, Dieter; Schefer, Benjamin
Prof. Dr. Dieter Ahlert: Since 1975, Full Professor of Business Administration at the University of Muenster, Germany. Foundation member of the Marketing Center Muenster (MCM). Director of the Department of Retailing and Network Marketing (IfHM) as well as the International Center of Franchising and Cooperation (F&C). Foundation member of the Network Governance Commission. For more than 35 years, Professor Ahlert ... Read more
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