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25%OFFAdam Penenberg - Viral Loop - 9780340918692 - V9780340918692
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Viral Loop

€ 17.99
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Description for Viral Loop Paperback. A ground-breaking, agenda-setting book that reveals the business model that has propelled the likes of YouTube, Google, Facebook and MySpace to global success. Num Pages: 288 pages. BIC Classification: KJ. Category: (G) General (US: Trade). Dimension: 197 x 129 x 19. Weight in Grams: 242.

You read a book, you recommend it to a friend. That friend tells another friend. And another... until the book becomes this year's word-of-mouth sensation.

This is the first to analyze the power of the 'pass-it-on' phenomenon, introducing us to the architects of the mightily efficient, money-spinning model known as the Viral Loop - the secret behind some of the most successful businesses in recent history.

Outfits such as Google, eBay, Flickr and Facebook all employ the model at their core; all have seen their stock valuations skyrocket within years of forming. The genius lies in ... Read more

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Product Details

Publisher
Hodder & Stoughton
Number of pages
288
Format
Paperback
Publication date
2010
Condition
New
Number of Pages
288
Place of Publication
, United Kingdom
ISBN
9780340918692
SKU
V9780340918692
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-10

About Adam Penenberg
Adam Penenberg has written for Forbes, New York Times, Fast Comapny, Slate, Wired, Economist, and Mother Jones. A former senior editor at Forbes, Penenberg garnered national attention in 1998 for unmasking serial fabricator Stephen Glass of The New Republic. Penenberg`s story was a watershed for online investigative journalism and is portrayed in the film Shattered Glass. A journalism professor at ... Read more

Reviews for Viral Loop
One of the most astounding things about the Web age is how the best advertising is often no advertising at all. Penenberg masterfully explains how this works with case studies of products that were designed to spread. Every product can use a dose of this technique; this is the book to get to learn how. Recommended!
Chris Anderson, bestselling ... Read more

Goodreads reviews for Viral Loop


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