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Webs of Influence: The Psychology of Online Persuasion: The Psychology of Online Persuasion (2nd Edition)
Nathalie Nahai
€ 21.99
€ 16.87
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Description for Webs of Influence: The Psychology of Online Persuasion: The Psychology of Online Persuasion (2nd Edition)
Paperback. Num Pages: 264 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 236 x 156 x 20. Weight in Grams: 396.
With the majority of commercial transaction now happening online, companies of all shapes and sizes face an unprecedented level of competition to win over and retain new business. In this second edition of Webs of Influence, Nathalie Nahai brings together the latest insights from the world of psychology, neuroscience and behavioural economics to explain the underlying dynamics and motivations behind consumer behaviour. This book will show you how to apply specific principles to improve your marketing, products and websites, enabling you to engage ... Read more
With the majority of commercial transaction now happening online, companies of all shapes and sizes face an unprecedented level of competition to win over and retain new business. In this second edition of Webs of Influence, Nathalie Nahai brings together the latest insights from the world of psychology, neuroscience and behavioural economics to explain the underlying dynamics and motivations behind consumer behaviour. This book will show you how to apply specific principles to improve your marketing, products and websites, enabling you to engage ... Read more
Product Details
Publisher
FT Press
Format
Paperback
Publication date
2017
Condition
New
Number of Pages
264
Place of Publication
Harlow, United Kingdom
ISBN
9781292134604
SKU
V9781292134604
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-12
About Nathalie Nahai
Nathalie Nahai is a web psychologist, international speaker and consultant. Having worked with Fortune 500 companies including Unilever, Google and Harvard Business Review, she helps businesses apply scientific rigour to their website design, content marketing and products. Nathalie presents at conferences around the world on the science of online persuasion, and contributes ... Read more
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