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20%OFFRam Charan - What the Customer Wants You to Know: How Everybody Needs to Think Differently About Sales - 9780141036878 - V9780141036878
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What the Customer Wants You to Know: How Everybody Needs to Think Differently About Sales

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Description for What the Customer Wants You to Know: How Everybody Needs to Think Differently About Sales Paperback. .
According to business guru Ram Charan, the process of selling is broken. Demand for competitive pricing is ever on the increase, and customers want more than great products at great prices; they want you to know how their business works, so that you can make it work better. It is time for companies to re-think their selling processes, and that's where Charan's concept of Value Creation Selling fits in. It is a new approach that while radical is nonetheless practical and produces stronger customer relationships and long term rewards. VCS will enable you to:Gain a deeper knowledge of your customer's ... Read more

Product Details

Publisher
Penguin Books Ltd United Kingdom
Number of pages
192
Format
Paperback
Publication date
2009
Condition
New
Number of Pages
192
Place of Publication
London, United Kingdom
ISBN
9780141036878
SKU
V9780141036878
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2

About Ram Charan
Ram Charan is a highly acclaimed business adviser, speaker, teacher, and the author or coauthor of many bestselling business books, including What the CEO Wants You to Know and Execution. He has worked behind the scenes at Fortune 100 companies like GE, Bank of America, DuPont, Thomson Financial, Honewell, Home Depot, and Verizon to help senior executives develop and implement ... Read more

Reviews for What the Customer Wants You to Know: How Everybody Needs to Think Differently About Sales
?Ram Charan's done it again! In his signature, easy-to-follow style, Ram describes a practical, down-to-earth yet radically new approach to sales and new business development. Any professional?from a CEO to a front-line sales person?who is looking to improve sales effectiveness is sure to find this book well worth reading.? ?Francisco D?Souza, president and CEO, Cognizant Technology Solutions ... Read more

Goodreads reviews for What the Customer Wants You to Know: How Everybody Needs to Think Differently About Sales


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