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Why Women Mean Business: Understanding the Emergence of Our Next Economic Revolution
Avivah Wittenberg-Cox
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Description for Why Women Mean Business: Understanding the Emergence of Our Next Economic Revolution
Hardcover. Never before has there been such a confluence of international attention to the economic importance of women and the need for policies to enable them to fulfil their potential. The position of women - as employees, consumers and leaders - is seen as a measure of health, maturity and economic viability. Num Pages: 376 pages, black & white illustrations, graphs. BIC Classification: KJ. Category: (P) Professional & Vocational. Dimension: 223 x 146 x 26. Weight in Grams: 580.
Never before has there been such a confluence of international attention to the economic importance of women and the need for policies to enable them to fulfil their potential. The position of women - as employees, consumers and leaders - is seen as a measure of health, maturity and economic viability. Why Women Mean Business takes the economic arguments for change to the heart of the corporate world. This powerful new book analyses the opportunities available to companies that really understand what motivates women in the workplace and the marketplace. Find out how companies that learn to adapt ... Read more
Never before has there been such a confluence of international attention to the economic importance of women and the need for policies to enable them to fulfil their potential. The position of women - as employees, consumers and leaders - is seen as a measure of health, maturity and economic viability. Why Women Mean Business takes the economic arguments for change to the heart of the corporate world. This powerful new book analyses the opportunities available to companies that really understand what motivates women in the workplace and the marketplace. Find out how companies that learn to adapt ... Read more
Product Details
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
376
Format
Hardback
Publication date
2008
Condition
New
Weight
580 g
Number of Pages
376
Place of Publication
Chichester, United Kingdom
ISBN
9780470725085
SKU
V9780470725085
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
About Avivah Wittenberg-Cox
AVIVAH WITTENBERG-COX is CEO of 20-First, one of Europe's leading gender consultancies. 20-First works with progressive companies interested in building gender 'bilingual' organisations that capture the opportunities offered by the other half of the talent pool and the other half of the market - the female half. The firm's renowned Bilingual Leadership programmes help executives - men and women ... Read more
Reviews for Why Women Mean Business: Understanding the Emergence of Our Next Economic Revolution
Wittenberg-Cox & Maitland have opened new ground (and) added a useful dimension to the debate Management Today , February 2008) Offers many fascinating findings on the roles of women today... a highly collaborative book ( People Management , Thursday 7th February 2008) ...a cheering alternative to the traditional whinge about men holding women back in the ... Read more