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14%OFFJean-Paul Isson - Win with Advanced Business Analytics: Creating Business Value from Your Data (Wiley and SAS Business Series) - 9781118370605 - V9781118370605
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Win with Advanced Business Analytics: Creating Business Value from Your Data (Wiley and SAS Business Series)

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Description for Win with Advanced Business Analytics: Creating Business Value from Your Data (Wiley and SAS Business Series) Hardcover. Plain English guidance for strategic business analytics and big data implementation In today's challenging economy, business analytics and big data have become more and more ubiquitous. While some businesses don't even know where to start, others are struggling to move from beyond basic reporting. Series: Wiley and SAS Business Series. Num Pages: 416 pages, Illustrations. BIC Classification: KJM. Category: (P) Professional & Vocational. Dimension: 235 x 162 x 34. Weight in Grams: 632.
Plain English guidance for strategic business analytics and big data implementation

In today's challenging economy, business analytics and big data have become more and more ubiquitous. While some businesses don't even know where to start, others are struggling to move from beyond basic reporting. In some instances management and executives do not see the value of analytics or have a clear understanding of business analytics vision mandate and benefits. Win with Advanced Analytics focuses on integrating multiple types of intelligence, such as web analytics, customer feedback, competitive intelligence, customer behavior, and industry intelligence into your business practice.

  • Provides the ... Read more
  • Written clearly for a nontechnical audience
  • Filled with case studies across a variety of industries
  • Uniquely focuses on integrating multiple types of big data intelligence into your business

Companies now operate on a global scale and are inundated with a large volume of data from multiple locations and sources: B2B data, B2C data, traffic data, transactional data, third party vendor data, macroeconomic data, etc. Packed with case studies from multiple countries across a variety of industries, Win with Advanced Analytics provides a comprehensive framework and applications of how to leverage business analytics/big data to outpace the competition.

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Product Details

Format
Hardback
Publication date
2012
Publisher
Wiley
Number of pages
416
Condition
New
Series
Wiley and SAS Business Series
Number of Pages
416
Place of Publication
New York, United States
ISBN
9781118370605
SKU
V9781118370605
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50

About Jean-Paul Isson
JEAN PAUL ISSON is an internationally recognized speaker and an expert in advanced business analytics. He is Global Vice President of BI and predictive analytics at Monster Worldwide, Inc., where he has built his team from the ground up and successfully conceived and implemented advanced analytics and web mining solutions. Prior to joining Monster, Isson led the global customer behavior ... Read more

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