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Wine Brands: Success Strategies for New Markets, New Consumers and New Trends

E. Resnick

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Description for Wine Brands: Success Strategies for New Markets, New Consumers and New Trends Hardback. This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the world, this book describes how marketers and academics can respond to new challenges in the wine trade and is an invaluable guide to anyone working in, or interested in, this industry. Num Pages: 208 pages, 23 black & white tables, 55 figures. BIC Classification: KJS; KNDF. Category: (P) Professional & Vocational. Dimension: 240 x 163 x 19. Weight in Grams: 464.
This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the world, this book describes how marketers and academics can respond to new challenges in the wine trade and is an invaluable guide to anyone working in, or interested in, this industry.

Product Details

Publisher

Palgrave Macmillan

Number of pages

208

Format

Hardback

Publication date

2008

Condition

New

Weight

455g

Number of Pages

184

Place of Publication

Basingstoke, United Kingdom

ISBN

9780230554030

SKU

V9780230554030

Shipping Time

Usually ships in 15 to 20 working days

Ref

99-15

About E. Resnick

Evelyne Resnick has a Ph.D. from the Sorbonne in Paris and taught at UCLA (University of California, Los Angeles). She has authored several books and teaches MBA programs, specializing in Wine and Food, for international business schools. She lectures in international conferences on Web Marketing and wine brands. She co-founded RESMO, an international consulting firm on Web marketing and ... Read more

Reviews for Wine Brands: Success Strategies for New Markets, New Consumers and New Trends

"'Wine Brands is an intriguing look at how the Internet has irrevocably changed the way wine is found, purchased and enjoyed. The future of wine will depend heavily upon the mastery of its international online marketing and presence." Maria Sipka, CEO and Executive Co-Founder of Linqia 'In ways few have yet to grasp, Evelyne Resnick understands how ... Read moreto break through in a noisy world of ephemeral consumer attention spans and countless competing alternatives. This book is full of thought-provoking ideas and strategies for tapping the real power of the Internet and our new on-line society." Dave Nelsen, Founder and CEO of www.TalkShoe.com and Co-host of the CellarDwellers Winemaking podcast "As a professional wine writer I appreciate very well the importance of careful research. Evelyne Resnick consistently demonstrates an in-depth understanding of Internet wine market trends in traditional as well as emerging markets, which is rare in my experience." Allen Meadows,author of www.burghound.com 'Evelyne Resnick combines her broad-based experience living fully immersed in both French and American society to develop a unique perspective when viewing our wine culture. This is a book that will provide food for thought for anyone looking to develop a brand.' Jeff Morgan, winemaker (SoloRosa, Covenant) and author of Rosé, A Guide to the World's Most Versatile Wine "Wine not only affords us wonderful vintages, but also wonderful encounters. Evelyne has now invited us to share her passionate involvement in the world of wine, a place she has known for years and in which she has developed many rich personal ties." Caroline Lestimé, Domaine Jean-Noël Gagnard, Chassagne-Montrachet 'In a time where marketing books are dime a dozen, Evelyne comes up with a serious resource for the wine industry professional that is complete with relevant research, a comprehensive set of updated tools, and sound advice that all boils down toa must read for all those of us in the business.' Alejandro Audisio, Proprietor, Terroir Fine Wines and Spirits Merchants, Buenos Aires "Whether you consider her a marketing expert with a passion for wine, or a wine expert with a vast knowledge of marketing, Evelyne Resnick is always worth listening to." Mark Tungate, journalist and author, Adland: A History of Advertising 'I found marketing expert Evelyne Resnick's new book totally absorbing... packed with interesting information and new ways of thinking not just about wine marketing, but about how wine information is communicated and how it fits in today's culture and society. Wine Brands really is a valuable new resource.' - Tom Cannavan's wine-pages.com Show Less

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Wine Brands: Success Strategies for New Markets, New Consumers and New Trends

E. Resnick

Product Details

Goodreads reviews for Wine Brands: Success Strategies for New Markets, New Consumers and New Trends

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