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Wine Brands: Success Strategies for New Markets, New Consumers and New Trends
E. Resnick
€ 67.00
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Description for Wine Brands: Success Strategies for New Markets, New Consumers and New Trends
Hardback. This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the world, this book describes how marketers and academics can respond to new challenges in the wine trade and is an invaluable guide to anyone working in, or interested in, this industry. Num Pages: 208 pages, 23 black & white tables, 55 figures. BIC Classification: KJS; KNDF. Category: (P) Professional & Vocational. Dimension: 240 x 163 x 19. Weight in Grams: 464.
This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the world, this book describes how marketers and academics can respond to new challenges in the wine trade and is an invaluable guide to anyone working in, or interested in, this industry.
This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the world, this book describes how marketers and academics can respond to new challenges in the wine trade and is an invaluable guide to anyone working in, or interested in, this industry.
Product Details
Publisher
Palgrave Macmillan
Number of pages
208
Format
Hardback
Publication date
2008
Condition
New
Weight
455g
Number of Pages
184
Place of Publication
Basingstoke, United Kingdom
ISBN
9780230554030
SKU
V9780230554030
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About E. Resnick
Evelyne Resnick has a Ph.D. from the Sorbonne in Paris and taught at UCLA (University of California, Los Angeles). She has authored several books and teaches MBA programs, specializing in Wine and Food, for international business schools. She lectures in international conferences on Web Marketing and wine brands. She co-founded RESMO, an international consulting firm on Web marketing and ... Read more
Reviews for Wine Brands: Success Strategies for New Markets, New Consumers and New Trends
"'Wine Brands is an intriguing look at how the Internet has irrevocably changed the way wine is found, purchased and enjoyed. The future of wine will depend heavily upon the mastery of its international online marketing and presence." Maria Sipka, CEO and Executive Co-Founder of Linqia 'In ways few have yet to grasp, Evelyne Resnick understands how ... Read more