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Description for Wine Queens
paperback. Series: SpringerBriefs in Business. Num Pages: 62 pages, 3 black & white illustrations, biography. BIC Classification: JFC; JFSJ1; KJS; KNSG. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 3. Weight in Grams: 118.
This book explores a fairly unique wine marketing topic by examining the role and historic function of Wine Queens and Wine Kings. The author charts the history of Wine Queens in Europe, the Americas and Asia, while also focusing on cases from Slovenia. The difference between Wine Queens and Beauty Queens is also described in light of marketing approaches used in the wine industry. The book concludes with a thoughtful chapter on the role of objectification of women in profit seeking.
Product Details
Format
Paperback
Publication date
2015
Publisher
Springer International Publishing AG Switzerland
Number of pages
62
Condition
New
Series
SpringerBriefs in Business
Number of Pages
49
Place of Publication
Cham, Switzerland
ISBN
9783319166605
SKU
V9783319166605
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Mojca Ramsak
Mojca Ramšak, PhD in ethnology from University of Ljubljana, Slovenia; Full Professor of Anthropology. She is a researcher, postgraduate professor and writer in the field of ethnology, cultural/social anthropology and folklore, which go beyond the current disciplinary practice, with the focus on applied research and the use of critical, experimental and traditional forms of qualitative inquiry in the interests of ... Read more
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